Discover the essential dos and don'ts of Austin personal branding photography in my comprehensive guide, complete with example images, duh! From avoiding stiff poses to maintaining brand consistency, learn how to elevate your image and captivate your audience. Unlock the secrets to authentic, impactful personal branding in Austin's competitive market.
It should come as no surprise if you've followed me for a while that I believe very strongly in creating measurable and attainable goals for myself. When it comes to marketing, this is especially important. If you're relying on social media alone as your only marketing avenue, well then, you're missing the mark. Pun intended. If you're ready to level up your business game in 2024, I'm here to help you recognize the importance of making SMART goals. What are SMART goals? They are Specific, Measurable, Achievable, Relevant, and Time-bound. So, grab that notepad and get ready to craft a 2024 photography marketing plan that's as crisp and clear as your best photograph.
Y'all - don't be scared and work smarter, not harder! AI-powered blog writing is a powerful tool that has been helping me with my marketing efforts since it arrived! It saves me time, it ensures consistency, it enhances my SEO efforts, and helps me effectively engage my audience and ALL the social media outlets that I have at my fingertips. It's a win-win that helps my blog, and subsequently, my business thrive. Here are my tips for utilizing AI-Powered Blog Writing for Small Business Owners with specific examples of how exactly I use it.
By leveraging a custom photo content subscription, my clients are able to tailor their visual content to their target audiences. Regardless of your location, these subscriptions are available to you. Jess Tonahill and her nutritional therapy practice is a great example of a client that was able to identify her needs, allowing us to create a library of marketing images and content that really represent her holistic wellness approach, that will resonate with health-conscious individuals seeking a natural and balanced approach to nutritional health, and, ultimately all tie together with her brand colors and identity in an incredibly cohesive way.
After a poor networking experience last month left a sour taste in my mouth, I was inspired to write an entire blog post on how to network better. With some intentionality (one of my values) and a generous spirit (another one), meaningful connections are just around the corner. In this blog post, I’ll share some of my tips on how to build lasting and significant networking relationships with people in your field. Regardless of whether or not you work in the events industry, these tips are valid for everyone.
Using LinkedIn for marketing doesn't have to be complicated: it's one of the best resources in social media for networking. LinkedIn is a great tool for connecting with existing clients and potential clients. Some of the easiest ways to engage on LinkedIn are by requesting endorsements and reviews from past clients (which show on your business page), allowing employees to claim your business as a workplace (this is how word-of-mouth works!), recruiting new talent by showing off your company culture, and following thought leaders in your industry (and re-sharing messages that resonate with your business). More ways to use LinkedIn to your advantage here!
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your twitter account to your advantage.
Soccer Shots is an engaging youth soccer program for children between the ages of 2 and 8. Their message is powerful: to engage children in a fun way with age appropriate play that introduces them to fundamental soccer principles in a safe environment. They are in 200 different cities in North America, including Canada, and they are serious about training their coaches and staff to the highest level to offer an incredible level of service no matter where the location. They are a franchise based brand and their annual franchise owners convention and meeting was held this year at Palisades Tahoe (formerly Squaw Valley) in the Olympic Valley, just outside Truckee, CA. With two high profile keynote speakers they wanted to make sure they had quality images of the event to share for future conferences and events.
June Care Co's team was seeking a Bay Area lifestyle photographer that was "good with kids" for a half day Los Gatos lifestyle photography session that involved 20-25 kids and host moms. June Care Co needed brand lifestyle photography that they could use across all content streams to show off what they do, how they do it, and why it's special. Cue ME. This was an incredibly challenging, yet rewarding commercial job that I am proud to be a part of.
Arts and Recreation is an Austin based full service graphic design studio. While they service many local Austin brands that you may know and love, like Fresa's, Stubb's and Launderette, they were recently hired by Central Texas based snack company Good Call Foods to design and create their branding, packaging and merchandise. As a design firm, Arts & Rec understands the value of dynamic Austin lifestyle brand images. By telling your brand story in a complete and cohesive way, you are creating a unique and powerful impact that drives more sales. Not convinced? Check out their images and story to be swayed.
Branding and lifestyle photography is incredibly important in today’s incredibly competitive market. Stock photos no longer cut it, y’all. I was recently hired by Seattle Gummy Company, in conjunction with Austin-based marketing agency TBD Media, to capture Austin branding photography and lifestyle images that would help them cohesively tell their brand story through their social media channels.
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your facebook business pages to your advantage.
