Discover the essential dos and don'ts of Austin personal branding photography in my comprehensive guide, complete with example images, duh! From avoiding stiff poses to maintaining brand consistency, learn how to elevate your image and captivate your audience. Unlock the secrets to authentic, impactful personal branding in Austin's competitive market.
Did you know that in my past life I worked in the film industry? Experience the journey of my return to film sets! This past fall, I helped out on the short film IAMERICA, a story written and developed by a good friend about identity and friendship. Join me behind the scenes with my images as the on-set film production still photographer.
California winemaking is a fiercely competitive market, and while wineries in the Sierra Foothills aren't exactly trying to compete with Napa and Sonoma by any means, they also understand the importance of establishing a distinctive brand identity to thrive in the tourism market. This identity is going to reflect my backyard: the region's unique characteristics, values, and personality, which are infinitely more relaxed than the hustle and bustle of California's larger cities. Crafting a compelling brand identity is essential for fostering consumer trust, loyalty, and recognition. I was recently hired as a Sierra Foothills winery photographer to help position the wineries of El Dorado County as a sought-after destination.
It should come as no surprise if you've followed me for a while that I believe very strongly in creating measurable and attainable goals for myself. When it comes to marketing, this is especially important. If you're relying on social media alone as your only marketing avenue, well then, you're missing the mark. Pun intended. If you're ready to level up your business game in 2024, I'm here to help you recognize the importance of making SMART goals. What are SMART goals? They are Specific, Measurable, Achievable, Relevant, and Time-bound. So, grab that notepad and get ready to craft a 2024 photography marketing plan that's as crisp and clear as your best photograph.
Ready to elevate your holiday marketing game? Explore the possibilities of flexible photography subscriptions with Lauren Lindley Photography and ensure your brand shines bright. Plan ahead, secure your subscription services, and get ready to create seamless and visually stunning campaigns that represent your brand with custom-tailored images filled with authentic moments, allowing you to build foundations for future marketing endeavors.
Y'all - don't be scared and work smarter, not harder! AI-powered blog writing is a powerful tool that has been helping me with my marketing efforts since it arrived! It saves me time, it ensures consistency, it enhances my SEO efforts, and helps me effectively engage my audience and ALL the social media outlets that I have at my fingertips. It's a win-win that helps my blog, and subsequently, my business thrive. Here are my tips for utilizing AI-Powered Blog Writing for Small Business Owners with specific examples of how exactly I use it.
My strengths as a branding photographer encompass my mastery of storytelling, proficiency in efficient and competent execution, a profound appreciation for open and direct communication, the option to include an exceptional local art director, and an unwavering dedication to consistent and exceptional product delivery. When you choose to collaborate with me, you're enlisting a partner whose capabilities extend beyond capturing images – I'm here to craft stories, amplify identities, and illuminate the heart of your brand through the power of imagery, just like we did on this shoot for Good Call Foods.
By leveraging a custom photo content subscription, my clients are able to tailor their visual content to their target audiences. Regardless of your location, these subscriptions are available to you. Jess Tonahill and her nutritional therapy practice is a great example of a client that was able to identify her needs, allowing us to create a library of marketing images and content that really represent her holistic wellness approach, that will resonate with health-conscious individuals seeking a natural and balanced approach to nutritional health, and, ultimately all tie together with her brand colors and identity in an incredibly cohesive way.
MidTown Reno is a membership-based organization that promotes the cultural diverseness of this artistic district while aiming to keep its neighborhood feel and local vibe. The organization had an idea up its sleeve and wanted to create a short marketing video that highlighted the diversity of the people that live and work in the district itself. Videos have become one of the most powerful and effective ways to connect with potential customers and promote your small business, and while they can provide numerous benefits, including increased brand awareness, engagement, and sales, they can also be very costly. The brains behind the marketing over at MidTown District came up with a solution to their problem - they decided to utilize high-quality still photos as the foundation of their video content. Cue ME.
After a poor networking experience last month left a sour taste in my mouth, I was inspired to write an entire blog post on how to network better. With some intentionality (one of my values) and a generous spirit (another one), meaningful connections are just around the corner. In this blog post, I’ll share some of my tips on how to build lasting and significant networking relationships with people in your field. Regardless of whether or not you work in the events industry, these tips are valid for everyone.
Using custom photography in your marketing and advertising is the best way for any small business to showcase its products or services. By creating a consistent visual identity across all of your marketing materials, you establish trust with your target audience and ultimately, brand recognition. The images we create can be used to highlight the unique features or benefits of your products or services, which can help to convince customers to choose your business over your competitors and allows you to utilize a cohesive and consistent message with your images across a variety of different platforms. Here are some tips to help you get the most out of your session and create images that you'll be proud to show off.
Using LinkedIn for marketing doesn't have to be complicated: it's one of the best resources in social media for networking. LinkedIn is a great tool for connecting with existing clients and potential clients. Some of the easiest ways to engage on LinkedIn are by requesting endorsements and reviews from past clients (which show on your business page), allowing employees to claim your business as a workplace (this is how word-of-mouth works!), recruiting new talent by showing off your company culture, and following thought leaders in your industry (and re-sharing messages that resonate with your business). More ways to use LinkedIn to your advantage here!
