If you want to attract your ideal customers, you need great photos to market yourself! Sugared Salon in South Lake Tahoe was interested in a suite of images that allows them to represent their business authentically in a way that captures the essence of the salon. Our priorities for their photoshoot were to capture the decor, interiors, staff and salon services in a way that would convey to customers what to expect upon arrival and during their experience.
It is always more challenging, creatively speaking, to bring a new idea to fruition, as we recently did with this ad project for the Austin based office of Sensory Interactive, a design firm that designs and builds high-profile projects that range from master planning, to digital urban experiences, interactive exhibits, large format digital art, sports arena displays and urban spectacles such as those found in Las Vegas and Times Square. As a photographer, I would always rather photograph in new places than in the same locations repeatedly - it is more creatively inspiring to seek out inspiring backgrounds than to return to the same old standbys as you do when returning to the same locations again and again. These challenges force you to trust in your experience, knowledge and ability to pull off a successful shoot. Read more about our design and my creative process as an Austin commercial photographer here.
I’ve worked on editorial and commercial photoshoots for local, international, small, and large businesses for close to ten years now. I take photos that authentically represent businesses: photos you see on websites, in magazines, emails, ads, marketing brochures, and more. Investing in headshot and branding photos is a commitment to showing off your business in a cohesive and professional way, even if your role or company is laid back.