Using LinkedIn for marketing doesn't have to be complicated: it's one of the best resources in social media for networking. LinkedIn is a great tool for connecting with existing clients and potential clients. Some of the easiest ways to engage on LinkedIn are by requesting endorsements and reviews from past clients (which show on your business page), allowing employees to claim your business as a workplace (this is how word-of-mouth works!), recruiting new talent by showing off your company culture, and following thought leaders in your industry (and re-sharing messages that resonate with your business). More ways to use LinkedIn to your advantage here!
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your twitter account to your advantage.
Soccer Shots is an engaging youth soccer program for children between the ages of 2 and 8. Their message is powerful: to engage children in a fun way with age appropriate play that introduces them to fundamental soccer principles in a safe environment. They are in 200 different cities in North America, including Canada, and they are serious about training their coaches and staff to the highest level to offer an incredible level of service no matter where the location. They are a franchise based brand and their annual franchise owners convention and meeting was held this year at Palisades Tahoe (formerly Squaw Valley) in the Olympic Valley, just outside Truckee, CA. With two high profile keynote speakers they wanted to make sure they had quality images of the event to share for future conferences and events.
June Care Co's team was seeking a Bay Area lifestyle photographer that was "good with kids" for a half day Los Gatos lifestyle photography session that involved 20-25 kids and host moms. June Care Co needed brand lifestyle photography that they could use across all content streams to show off what they do, how they do it, and why it's special. Cue ME. This was an incredibly challenging, yet rewarding commercial job that I am proud to be a part of.
Arts and Recreation is an Austin based full service graphic design studio. While they service many local Austin brands that you may know and love, like Fresa's, Stubb's and Launderette, they were recently hired by Central Texas based snack company Good Call Foods to design and create their branding, packaging and merchandise. As a design firm, Arts & Rec understands the value of dynamic Austin lifestyle brand images. By telling your brand story in a complete and cohesive way, you are creating a unique and powerful impact that drives more sales. Not convinced? Check out their images and story to be swayed.
Branding and lifestyle photography is incredibly important in today’s incredibly competitive market. Stock photos no longer cut it, y’all. I was recently hired by Seattle Gummy Company, in conjunction with Austin-based marketing agency TBD Media, to capture Austin branding photography and lifestyle images that would help them cohesively tell their brand story through their social media channels.
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your facebook business pages to your advantage.
Kickstart your business’ social media presence is with instagram and although it may seem overwhelming to add more things to your plate, instagram can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives.
If you're a small business or entrepreneur looking to maximize your marketing content, it's easy to get overwhelmed with the process of planning, creating and fulfilling your image content dreams. Never fear though - I am here with a few suggestions on how to simplify the process! Here's how to plan for your small business branding session with these tips.
You’ve rebranded your business logo, photos, and maybe even your business strategy. But have you considered the backdoor ways of getting more exposure? Search engine optimization (SEO) isn’t as scary as it sounds. Simply put, if you want to be discovered, there are ways for you to increase your chances of being found. Enter SEO. Here are some super easy tips for how to get more exposure on your business site that you can use starting today!
Stop using stock photography to promote your business and let's work together to create custom brand photography that will elevate your business. A strong portfolio equals more customers and helps you have a streamlined look when you promote your business. Want more inspiration? Here's a great example from Sensory Interactive in Austin, TX of why you need custom brand photos and lifestyle brand photography to boost your social media presence.
Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.