Plan, and then plan a little more, and then throw all those plans out the window because something better is going to come along. You have to be flexible.
Also, although those paper schedules are nice to have while the data is being bogged down by thousands of people or the wifi isn’t working, the best thing you can do is go through the schedule ahead of time on the app and favorite the things you are interested in. For music, I spend hours while working every day the month before listening to SXSW Official Playlists and Staff Selections playlist and cross referencing and favoriting the artists I enjoy in the SXSW app ahead of time. That way, if I have nowhere to be and nothing specific I’m interested in, I can pull up the schedule and with one glance find something that once piqued my interest nearby.
For tech and conference must-dos, the haps can be found:
- in the official schedule
- in the twitterverse #SXSW and #SXSW2020
- follow @SXUnofficial365 and @do512 on Twitter for notifications about events, parties and killer daytime lounges
Some of the best events happen during Interactive, where money is infused by major brands to create huge installations promoting various brands, shows, and new startups. The booze is usually flowing, the food is free, and the bands play starting on the very first day.