My favorite new artists from SXSW 2013
The hype is for real and it’s legit.
I didn’t really pay much attention to Macklemore when the buzz started. I jumped right into the backlash bandwagon. I didn’t bother listening to the album and skipped his shows with ambivalence at both Fun Fun Fun Fest and Winter Outdoor Retailer. All of this was clearly a mistake because I’ve been missing out, big time.
His brand of conscious hip hop is Indie influenced and addictive. It’s the kind of music that lifts you up. It’s been a staple on my morning bike rides and run for weeks now, the romping beats that leave me nodding my head while in movement. It propels you forward, rolling, building: the rollicking rhythms backed by deep female vocals, rich horns, and smart hooking lyrics.
Had his show not been so hard to get into, I would have seen him multiple times. As it is, I’m glad Anne and I made the effort to get into the Belmont early one night for his first show. I wish I hadn’t waited so long to give the kid a chance. If you’ve also missed the boat somehow, don’t delay: download The Heist today.
Previously in my SXSW wrap-up: