My favorite new artists from SXSW 2013

#3: Macklemore and Ryan Lewis

Macklemore, Macklemore and Ryan Lewis, SXSW, concert photography, reno tahoe concert photography, hip hop, thrift shop, the Belmont Austin

Macklemore performs at the Belmont during SXSW 2013.

The hype is for real and it’s legit.

I didn’t really pay much attention to Macklemore when the buzz started.  I jumped right into the backlash bandwagon.  I didn’t bother listening to the album and skipped his shows with ambivalence at both Fun Fun Fun Fest and Winter Outdoor Retailer.  All of this was clearly a mistake because I’ve been missing out, big time.

His brand of conscious hip hop is Indie influenced and addictive.  It’s the kind of music that lifts you up.  It’s been a staple on my morning bike rides and run for weeks now, the romping beats that leave me nodding my head while in movement.  It propels you forward, rolling, building: the rollicking rhythms backed by deep female vocals, rich horns, and smart hooking lyrics.

Had his show not been so hard to get into, I would have seen him multiple times.  As it is, I’m glad Anne and I made the effort to get into the Belmont early one night for his first show.  I wish I hadn’t waited so long to give the kid a chance.  If you’ve also missed the boat somehow, don’t delay: download The Heist today.

Previously in my SXSW wrap-up:

Intro to SXSW

#12: Devendra Banhart

#11: PHOX

#10: Social Studies

#9: Guards

#8: Zeale

#7: Red Baraat

#6: Josh Ritter

#5: Pickwick

#4: Reignwolf