My favorite new artists from SXSW 2013

#9: Guards

SXSW, Guards Music, Guards Band, Stages on Sixth, Paste Magazine, HGTV,

Guards’ Kaylie Church.

If you like the Cults, you’ll like Guards.  Guards frontman Richie James Follin is brother to Cults’ frontwoman Madeline Follin.  While both bands have a similar foundation, Guards’ music is more stripped down and raw than that of the Cults and what you’re left with is an edgy modern 60’s pop sound.  Their show, even in the middle of the day, is intensely earnest, even in it’s cool calculated transcendence.

Previously in my SXSW wrap-up:

Intro to SXSW

#12: Devendra Banhart

#11: PHOX

#10: Social Studies

SXSW, Stages on Sixth, Paste Magazine, HGTV, Guards, Guards music, Guards Band

Guards frontman Richie Follin.