I have done quite a bit of work with MidTown Reno over the years as a Reno commercial photographer and it’s a partnership that I continue to enjoy greatly and take pride in contributing to. My photos are all over their website and social media channels. I cannot even begin to describe how much JOY and pride it brings in a job well done to see my images used and my work for the Midtown district is no exception.
MidTown Reno is a membership-based organization that supports MidTown and its businesses in the district. Their aim is to promote the cultural diverseness of this artistic district while aiming to keep its neighborhood feel and local vibe. The organization had an idea up its sleeve and wanted to create a short marketing video that highlighted the diversity of the people that live and work in the district itself. Videos have become one of the most powerful and effective ways to connect with potential customers and promote your small business, and while they can provide numerous benefits, including increased brand awareness, engagement, and sales, they can also be very costly. The brains behind the marketing over at MidTown District came up with a solution to their problem – they decided to utilize high-quality still photos as the foundation of their video content. This is where I came in.
They created a script that was pre-recorded that allowed me to come up with a plan for how to best highlight the people and faces behind the businesses of MidTown Reno. We spent an afternoon running up and down South Virginia Street convincing people to be part of our project and I very effectively, I might say, directed folks into creating lasting and moving images that would create the impact the district needed for an engaging and emotionally compelling piece. Not all of the images highlighted in this video were created by me, but about 75% of them are and I’m proud of the work I did to contribute to this wonderful marketing piece for a great organization that promotes my favorite district in the biggest little city in the world: Reno.
I provided them with their images from the day in both color and black and white, and although not all of them were used in the video, these images will continue to allow the MidTown Reno District to promote their local businesses to customers in the future in a variety of ways. Here are a select few of my favorite stills from the afternoon.
How Our Reno Commercial Photography Brings Your Brand to Life
As a professional photographer in Reno, I understand the importance of branding for businesses and I’m not shy about shouting it to the rooftops. Just like my brand is MY identity, your brand is also your identity, and conveying that message to your customers is a crucial part of your success. First of all, it’s how your customers recognize you, but more importantly, it’s what sets you apart from the competition. My commercial photography services are designed to help bring your brand to life: from concept, to design and planning, to implementation, Lauren Lindley Photography can help you capture the essence of your business. With a little bit of research and some solid planning, I help my clients nail down the brand values they want to convey, reach their target audience, and create marketing goals that are backed up by custom images that align with their vision and communicate their message effectively. A powerful visual representation will help you stand out from the crowd, and remind your customers that you too are open for business.
As a Reno commercial photographer, I have an extensive portfolio of work to showcase and I’m proud that I have a longstanding relationship with MidTown Reno. They value my ability to deliver a wealth of content and custom images in a short amount of time, maximizing their budget and stretching their dollars in the most effective way. I have had the good fortune of working with a wide range of industries, from hospitality to tourism, from realtors to startups – my Reno commercial photographer portfolio is a testament to my commitment to capturing images that are sure to knock your socks off. Whether you are in need of product photography, lifestyle images for your brand, or creative headshots for your team, Lauren Lindley Photography can handle the task. I take pride in listening to my clients’ needs and catering my solutions to meet your requirements. My images are, as always, sharp, vibrant, and downright engaging so that you create an emotional connection with your audience. What are you waiting for?
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