SXSW, otherwise known as my absolute favorite 10 days of the year, every year, is an annual convergence of technology, film, and music in Austin, Texas. It's 10 days of thriving on adrenaline and chaos. It's a beacon of creativity and innovation. Drawing attendees from diverse industries worldwide, it's unparalleled popularity can certainly be attributed to the dynamic blend of cutting-edge technology showcases, an extensive list of film premieres, and my favorite - the off-the-beaten-path version of its music festival which celebrates and heralds unsigned and new artists. As promised, I'm back with part II in my series on how to survive SXSW like a pro with more SXSW survival tips.
75,000 people are about to descend upon Austin, TX for SXSW, one of the world's premier music, film and tech festivals. While SXSW is mostly known for its music festival, what really brings the money to Austin (and $350 million plus of it at that), is the Interactive portion, which draws a young audience of inventors, investors and risk takers looking for networking opportunities and the next big thing. At any given moment all over the city there are thousands of opportunities to learn, network, workshop and cultivate relationships. For over 10 years now, I've been working for the Sales Department at the event, as a SXSW event photographer responsible for documenting the return on investment for their sponsors. It's exhausting. It's exhilarating. It's incredibly fun. If you're attending for the first time and looking for some answers on how to survive SXSW, I got you boo.
Stop using stock photography to promote your business and let's work together to create custom brand photography that will elevate your business. A strong portfolio equals more customers and helps you have a streamlined look when you promote your business. Want more inspiration? Here's a great example from Sensory Interactive in Austin, TX of why you need custom brand photos and lifestyle brand photography to boost your social media presence.