Security and Storage
Lastly, when it comes to security, your clients are counting on you. However you choose to store your photos, contracts, and invoices, make sure you have airtight security and storage, both physical and cloud. You should have a password service in place, not only to remember all of your passwords (because you really don’t need another thing to remember, and a post-it on your laptop isn’t cutting it), but to remind you when you should change them. The short of the long of it is that your passwords should be long, complex and difficult to remember, which is where a password manager comes in. A hacker needs roughly two seconds to crack an 11-character password made up of numbers. If the password is more complex, containing numbers, symbols and uppercase and lowercase letters, the time needed to break it jumps to 400 years. Make sure that your contracts and people’s CC info is secure and, that in the event of your death or hospitalization, that there is a plan in place for someone you trust to have access to your client’s sessions and contact information, set into motion your backup plans, and make scheduling changes with ease.
Pro tip: A password manager like Lastpass will allow you to encrypt your passwords with ease, have a passwordless login to autofill your credentials across multiple platforms, and designate an emergency contact to have access in the event it’s needed.