Capturing Success: Crafting Your Foolproof 2024 Marketing Plan with SMART Goals for Professional Photographers

By |January 1st, 2024|Marketing, Tips for Creatives|

It should come as no surprise if you've followed me for a while that I believe very strongly in creating measurable and attainable goals for myself. When it comes to marketing, this is especially important. If you're relying on social media alone as your only marketing avenue, well then, you're missing the mark. Pun intended. If you're ready to level up your business game in 2024, I'm here to help you recognize the importance of making SMART goals.  What are SMART goals?  They are Specific, Measurable, Achievable, Relevant, and Time-bound.  So, grab that notepad and get ready to craft a 2024 photography marketing plan that's as crisp and clear as your best photograph.

Strategic Snaps: Elevate Your Holiday Marketing with Flexible Photography Subscriptions

By |December 4th, 2023|Commercial Photography, Tips for Creatives|

Ready to elevate your holiday marketing game? Explore the possibilities of flexible photography subscriptions with Lauren Lindley Photography and ensure your brand shines bright. Plan ahead, secure your subscription services, and get ready to create seamless and visually stunning campaigns that represent your brand with custom-tailored images filled with authentic moments, allowing you to build foundations for future marketing endeavors.

Write Smarter, Not Harder: AI-Powered Blogging for Small Businesses

By |September 25th, 2023|Commercial Photography, Marketing, Tips for Creatives|

Y'all - don't be scared and work smarter, not harder!  AI-powered blog writing is a powerful tool that has been helping me with my marketing efforts since it arrived!  It saves me time, it ensures consistency, it enhances my SEO efforts, and helps me effectively engage my audience and ALL the social media outlets that I have at my fingertips. It's a win-win that helps my blog, and subsequently, my business thrive. Here are my tips for utilizing AI-Powered Blog Writing for Small Business Owners with specific examples of how exactly I use it.

Custom Photo Content Subscriptions: Spotlight on Jess Tonahill

By |June 26th, 2023|Commercial Photography, Marketing, Tips for Creatives|

By leveraging a custom photo content subscription, my clients are able to tailor their visual content to their target audiences. Regardless of your location, these subscriptions are available to you. Jess Tonahill and her nutritional therapy practice is a great example of a client that was able to identify her needs, allowing us to create a library of marketing images and content that really represent her holistic wellness approach, that will resonate with health-conscious individuals seeking a natural and balanced approach to nutritional health, and, ultimately all tie together with her brand colors and identity in an incredibly cohesive way.

How to build lasting and significant networking relationships

By |May 8th, 2023|Commercial Photography, Marketing, Tips for Creatives|

After a poor networking experience last month left a sour taste in my mouth, I was inspired to write an entire blog post on how to network better. With some intentionality (one of my values) and a generous spirit (another one), meaningful connections are just around the corner. In this blog post, I’ll share some of my tips on how to build lasting and significant networking relationships with people in your field. Regardless of whether or not you work in the events industry, these tips are valid for everyone.

Top 5 Locations for Lifestyle Photoshoots and Headshots in Austin TX

By |March 20th, 2023|Austin, Commercial Photography, texas, Tips for Creatives|

If you're ready to update your professional headshot, Austin, TX offers a wide variety of eclectic backgrounds to suit every personality! Many people automatically think of a traditional studio setting with a plain background and "perfect" lighting when it comes to headshots, but I'm here to convince you that environmental portraits, which are headshots taken on location, can provide more personality and a more authentic feel to your images. In a city as vibrant and diverse as Austin, TX, there are many options for locations that can provide the perfect backdrop for your lifestyle photoshoot - whether it be for commercial marketing content, new headshots, or even family or senior portraits. In this blog post, I'm gonna share with you my top 5 locations for headshots in Austin, TX.

SXSW 2023: A beginner’s guide to networking and making the most of the event

By |February 20th, 2023|Commercial Photography, Event Photos, SXSW, texas, Tips, Tips for Creatives|

Feeling nervous about group events? I'm here to remind you that networking is a skill, and like all skills it’s something that can be practiced and becomes easier with said practice. It’s a great way to build new relationships, will allow you to learn about new technologies and opportunities, and ultimately, helps you build relationships. By being prepared, confident, open-minded, and following up, you can make the most of your time at SXSW and create valuable connections that will last long after the conference is over. Here is a beginner's guide to making the most of your networking opportunities at SXSW 2023.

How to Determine your SXSW Event Photography Needs

By |February 6th, 2023|Austin, Commercial Photography, Event Photos, SXSW, texas, Tips, Tips for Creatives|

SXSW shouldn't need an introduction, but just in case you don't know me very well (or Austin), here's the short of it: SXSW is a ridiculously large ridiculously amazing festival held annually in Austin, Texas that attracts over 400,000 attendees from across the world. Its focus is large, wide, and all-encompassing, including but not limited to, innovation, technology, music, film, health, gaming, and more.  If SXSW 2023 is your first rodeo and you're planning an activation, event, or happy hour to engage and interact with your target audience, I'm here to give you a little bit of advice from a photographer's perspective, regardless of the size of your event.

Why you should consider volunteer opportunities as professional development

By |December 26th, 2022|Tips for Creatives, Volunteer|

Volunteering brings happiness in a number of ways, but it should also be considered an excellent avenue for professional development. The next time you're looking for a way to expand your professional development opportunities, and looking to bring some happiness into your life, consider volunteering – you just might find that it's the most rewarding experience you've ever had. Here are all the reasons why.

The hidden costs of running a photography businesses (and why you should take them seriously)

By |October 17th, 2022|Photography, Tips, Tips for Creatives, wedding, Wedding Planning|

When people choose to become photographers, it’s for the love of it: sharing moments of pure joy at weddings, births, and family sessions. Being the person behind the camera is much more than the art of capturing these moments, though, and it’s important, especially if you’re just starting your photography business, to zoom out and take inventory of the hidden costs of running a photography business.

Kickstarting your business’ social media presence: LinkedIn

By |September 19th, 2022|Commercial Photography, Marketing, Tips for Creatives|

Using LinkedIn for marketing doesn't have to be complicated: it's one of the best resources in social media for networking. LinkedIn is a great tool for connecting with existing clients and potential clients. Some of the easiest ways to engage on LinkedIn are by requesting endorsements and reviews from past clients (which show on your business page), allowing employees to claim your business as a workplace (this is how word-of-mouth works!), recruiting new talent by showing off your company culture, and following thought leaders in your industry (and re-sharing messages that resonate with your business). More ways to use LinkedIn to your advantage here!

Kickstarting your business’ social media presence: Twitter

By |August 15th, 2022|Commercial Photography, Marketing, Tips for Creatives|

Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your twitter account to your advantage.

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