Nailing down the perfect packages to offer your clients doesn’t have to be rocket science. As a photographer, you offer way more than just awesome photos, and crafting packages that value your talent and expertise is the best way to draw in your ideal clients. Here are a few things for creatives to consider when putting together packages that work for both you and your clients. In other words, sell smarter, not harder y'all.
I'm a photographer who promises to cuss only three times in front of your grandma, will throw back tequila shots with you at the end of the night on your dance floor, sends koozies to all my clients, and isn't afraid to tell your Aunt Myra no. My ideal client is adventurous and laid back. They are backyard BBQ-ing whiskey drinking partiers that just want to celebrate their day with the people they love most. They value classic photography and those are 100% the kind of people I attract most often. How do YOU attract your ideal photography clients? Don't worry - this bitch is here to help.