When people choose to become photographers, it’s for the love of it: sharing moments of pure joy at weddings, births, and family sessions. Being the person behind the camera is much more than the art of capturing these moments, though, and it’s important, especially if you’re just starting your photography business, to zoom out and take inventory of the hidden costs of running a photography business.
Using LinkedIn for marketing doesn't have to be complicated: it's one of the best resources in social media for networking. LinkedIn is a great tool for connecting with existing clients and potential clients. Some of the easiest ways to engage on LinkedIn are by requesting endorsements and reviews from past clients (which show on your business page), allowing employees to claim your business as a workplace (this is how word-of-mouth works!), recruiting new talent by showing off your company culture, and following thought leaders in your industry (and re-sharing messages that resonate with your business). More ways to use LinkedIn to your advantage here!
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your twitter account to your advantage.
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your facebook business pages to your advantage.
Kickstart your business’ social media presence is with instagram and although it may seem overwhelming to add more things to your plate, instagram can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives.
If you're a small business or entrepreneur looking to maximize your marketing content, it's easy to get overwhelmed with the process of planning, creating and fulfilling your image content dreams. Never fear though - I am here with a few suggestions on how to simplify the process! Here's how to plan for your small business branding session with these tips.
You’ve rebranded your business logo, photos, and maybe even your business strategy. But have you considered the backdoor ways of getting more exposure? Search engine optimization (SEO) isn’t as scary as it sounds. Simply put, if you want to be discovered, there are ways for you to increase your chances of being found. Enter SEO. Here are some super easy tips for how to get more exposure on your business site that you can use starting today!
It’s that time of year again when we feel the urge to make a New Year’s resolution. Whether it’s for personal or business growth, we should take time to think about how we decide on these goals. According to Forbes, only 20% of resolutions actually make it past February. What makes a resolution more successful than another? For starters, being realistic. As a goal oriented person that's always interested in my own growth, both personally and professionally, I'm here with some tips and suggestions for how to set intentions for your business in the new year.
As humans, we often inflate our perceived ability to multitask. Our brains actually suffer when we start task switching and our productivity suffers. Stay productive at work with these five simple tips that will keep you from ineffectively task switching throughout your day.
At the peak of the pandemic, at least 42% of the U.S. workforce was working from home. Although some businesses have chosen to bring employees back to the workplace, working from home is the new norm for many. If that’s you, but this new norm doesn’t feel so normal, read these helpful tips for balancing work and life from home.
Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.
While I pride myself on making our sessions easy-going and fun, it’s also important that you do some self-love legwork before your session. Why? I may take incredible photos and make you look really good but I'm not magic: I can’t make you love yourself. I can't help someone like their photos when they are being extra critical of the way they look. So woo girl, need to kick off your shoes, take a deep breath, time to focus on you: here are five self-love practices that will get you feeling confident in your skin and prepared for your photography session.