Revamp your Professional Presence with Headshot and Branding Photos

I’ve worked on editorial and commercial photoshoots for local, international, small, and large businesses for close to ten years now. Those are just fancy words for, I take photos that authentically represent businesses. Photos you see on websites, in magazines, emails, ads, marketing brochures, and more. As convenient as it is for you to use portrait mode iPhone photos, they’re not professional and, yes, people notice. Investing in headshot and branding photos is a commitment to showing off your business in a cohesive and professional way, even if your role or company is laid back. 

Why Headshot and Branding Photos Matter

Establish Trust and Credibility

Professional photos convey reliability and competence. In an age where digital interactions often precede face-to-face meetings, having a polished online presence can make a significant difference. Your headshot and branding photos are often the first impression potential clients or partners have of you and your business. High-quality images help establish trust and credibility right from the start.

Create a Cohesive Brand Image

Consistency is key in branding. Professional photos ensure that your visual identity is cohesive across all platforms – your website, social media profiles, marketing materials, and more. This uniformity reinforces your brand message and helps in creating a memorable and professional image.

Attracting Your Ideal Customers

Tailor Your Photos to Your Audience

Representing your business authentically through professional branding photos attracts your ideal customers. For example, if you’re a restaurant owner, people want to check out the vibe of the place and what’s on the menu before they arrive. Having a set of photos that captures the essence of the place (from detailed decor to special menu items) creates a cohesive and professional digital presence that your ideal customers will trust. Restaurants should share branding photos on platforms like OpenTable, GrubHub, and Yelp to make a positive first impression and set customer expectations.

Preparing for Your Headshot Session

Update Your LinkedIn Profile

If your LinkedIn profile photo is from your graduation or is more than five years old, it’s time for an update. In times like these, it’s important for clients to be able to put a (maskless) face to a name. Maybe you’ve been emailing and playing phone tag for months, but you haven’t been able to meet in person. That’s where your headshot comes in. A professional photo of you in the setting you feel most business-like, whether that’s outdoors or indoors.

Tips for a Great Headshot

There are no strict rules for how you should look in your headshot, but here are some recommendations:

• Hair and Makeup: Stick with how you normally present yourself. Avoid trying a new hairstyle or heavy makeup on the day of your session. The goal is to look like yourself on your best day, not someone else entirely.
• Wardrobe Choices: Wear an outfit that’s comfortable and appropriate for your line of work. Choose attire that you feel confident in and that reflects your professional persona. If you’re in a creative field, a touch of personal flair is great; if you’re in a more conservative industry, a classic, polished look is best.