At the peak of the pandemic, at least 42% of the U.S. workforce was working from home. Although some businesses have chosen to bring employees back to the workplace, working from home is the new norm for many. If that’s you, but this new norm doesn’t feel so normal, read these helpful tips for balancing work and life from home.
A branding photography session from the woods of Lake Tahoe that almost wasn't and lessons learned that sometimes the very jobs you are trying not to take are the ones that are actually the best fit. Otherwise titled, "You are the Most." Specifically, a reminder that you shouldn't be afraid to be yourself but also that you should be generous with your assumptions: something I often try to embody but sometimes forget.
Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.
While I pride myself on making our sessions easy-going and fun, it’s also important that you do some self-love legwork before your session. Why? I may take incredible photos and make you look really good but I'm not magic: I can’t make you love yourself. I can't help someone like their photos when they are being extra critical of the way they look. So woo girl, need to kick off your shoes, take a deep breath, time to focus on you: here are five self-love practices that will get you feeling confident in your skin and prepared for your photography session.
Custom brand photos are an opportunity for a professional photographer to capture your business and its offerings in all of its unique ways. Stock photos aren’t personal to your business: they don’t accurately reflect what your business has to offer, simply because they weren’t created for your business or with your business in mind. Oftentimes these photos are dated, staged/posed, and don’t capture the audience you’re looking for. Not to mention, it can be time-consuming to sift through millions of photos. More reasons why you should stop using stock photos and how to elevate your brand with custom imagery here!
The new owners of Willowbrook Apple Farm had a lot on their hands: 3 kids, 2 full time jobs, home schooling, AND now, and then a pandemic hit. Said apple farm also came complete with some extra houseguests: a mini-pony, a mini-donkey, chickens, a couple of cats, a dog and the most recent addition: a pig named Delilah.
By now you’ve hopefully booked your branded photo session with me (and if not, get on that). We’ll spend our session thoughtfully capturing photos of the best features of your business—the people and products that make your business unique. We’ve already discussed what your business goals are and how your branded photo collection can help you achieve them. You're ready to boost your social media presence, but now what?
If you want to attract your ideal customers, you need great photos to market yourself! Sugared Salon in South Lake Tahoe was interested in a suite of images that allows them to represent their business authentically in a way that captures the essence of the salon. Our priorities for their photoshoot were to capture the decor, interiors, staff and salon services in a way that would convey to customers what to expect upon arrival and during their experience.
Burnout in photography is real. It's hard to create boundaries when your office is in your living room. While I know a few business-savvy photographers with killer experience and sales tactics, the majority of photographers I've befriended or met over the years consider themselves creatives, through-and through. The end result: a ton of small business owners barely keeping their businesses about water. I’m going to cover how you can start selling smarter, not harder, so that you can truly enjoy running your photography business—not running your sanity into the ground.
It is always more challenging, creatively speaking, to bring a new idea to fruition, as we recently did with this ad project for the Austin based office of Sensory Interactive, a design firm that designs and builds high-profile projects that range from master planning, to digital urban experiences, interactive exhibits, large format digital art, sports arena displays and urban spectacles such as those found in Las Vegas and Times Square. As a photographer, I would always rather photograph in new places than in the same locations repeatedly - it is more creatively inspiring to seek out inspiring backgrounds than to return to the same old standbys as you do when returning to the same locations again and again. These challenges force you to trust in your experience, knowledge and ability to pull off a successful shoot. Read more about our design and my creative process as an Austin commercial photographer here.
Whether you’re needing a new LinkedIn headshot or an entire suite of branded photos for your company site (or even a publication feature!), these tips will help you nail the vibe you’re going for. If you're wondering how to prepare for your headshot sessions, the most important piece of advice I give for professional business portraits comes down to one main thing: don’t wait until the last minute to prepare for your session! Give yourself time to find a couple outfits that you not only look good on you, but that feel good, too.
I've been extolling the benefits of revamping your headshots on my blog and instagram for quite some time but thankfully, Matt and Melissa already know the value of a quality headshot. It's important to infuse a bit of your personality into your headshot and this is where an environmental portrait comes in. Your professional headshots in Austin, TX can involve the neighborhoods and backdrops that you do business in or identify with the most. If you're interested in a Austin headshot photographer, you can see more of their Austin headshot session here.