Hey fellow photography shutterbugs, let’s talk shop. It should come as no surprise if you’ve followed me for a while that I believe very strongly in creating measurable and attainable goals for myself. When it comes to marketing, this is especially important. If you’re relying on social media alone as your only marketing avenue, well then, you’re missing the mark. Pun intended.
If you’re ready to level up your business game in 2024, I’m here to help you recognize the importance of making SMART goals. What are SMART goals? They are Specific, Measurable, Achievable, Relevant, and Time-bound. So, grab that notepad and get ready to craft a 2024 photography marketing plan that’s as crisp and clear as your best photograph.
Decoding SMART Goals for a 2024 Photography Marketing Plan
Let’s break down the means to this method. Your goals should be:
Specific – you want to start with defining precise and unambiguous objectives. For example, let’s say that your 2024 goal is to increase your website engagement.
Measurable – Instead of a broad aim, as above, you’re going to want to establish a concrete criteria that will help you gauge your progress and give you a measurable roadmap for how to get there. With measurability, you establish a concrete number that’s going to help you gauge your progress. This might lead you to a goal of increasing your website engagement by 25%. In order to measure your success, you’re going to need an understanding of where you are starting. If you aren’t sure how to establish a baseline understanding of your current marketing reach, might I suggest you delve into the world of understanding your current web traffic, how to find those numbers, and what they mean with the google analytics academy.
Attainable – Dreaming big might be encouraged on instagram, but I’ve got two feet squarely on the ground and I’m here to suggest that practicality is the way to go. You want to create goals that are challenging, yet realistic. Think achievable. You want your aspirations to be within reach, enough so that it fosters a sense of motivation and doesn’t leave you feeling incapable or discouraged by something insurmountable.
Relevant – By creating relevant goals, you’re aligning your intentions with the broader strategy of the growth of your business or your professional development. It’s not just about setting goals, but about setting goals that will purposely help you foster your brand identity, increase your revenue in a way that honors your ideals, and purposely contributes to your brand’s narrative.
Time-Bound – No procrastination here kids! Goals demand not only deadlines, but schedules that you can work with and that will help you create lasting habits. You want to set a deadline for your goal that provides you with a sense of urgency so that it doesn’t get shoved to the back of your to-do list, but that is also, yes – attainable. Consider specifying weekly steps that will help you achieve said goals. For example, every Monday you sit down and write your blog post for the week before you tackle additional tasks. Your revised goal now becomes that you intend to increase your website engagement 25% over the next 6 months through the creation and promotion of weekly blog posts that you write on Mondays featuring targeted keywords.
As you start to practice creating business goals for 2024, you’ll come to find that using SMART criteria forms a foundation that helps lead to success.
Examples of 2024 photography marketing plan goals:
Objective: Increase Portrait Session Bookings
Details: Book a minimum of 20 additional portrait sessions specializing in families in 2024, spread equally over all 4 quarters of 2024.
Objective: Expand Social Media Presence
Details: Achieve a 25% increase in Instagram followers by consistently posting captivating behind-the-scenes content, reels, and client testimonials over the next six months.
Objective: Enhance Website Engagement
Details: Increase website engagement by 25% within the next six months through the creation and promotion of weekly blog posts featuring targeted and long tail keywords that are posted every Monday.
Objective: Show up consistently on social media
Details: Achieve a 50% increase in social media engagement with followers by posting 3 images and 2 reels a week, every week in 2024.
Crafting Your 2024 Photography Marketing Plan:
Enough with the theory; let’s get to the practical aspects of shaping your 2024 marketing plan. From specific campaigns to measurable targets, achievable milestones, relevant strategies, and time-bound deadlines – consider this your systematic roadmap to business success. Your homework, should you choose to accept it is to: