In today’s digital landscape, visual marketing has become a powerful tool for brands to captivate their audiences and make a lasting impression. The demand for unique and personalized visual content is on the rise. Consumers crave authenticity and connection with the brands they interact with – stock photos simply no longer do the job and there’s data to prove it. Creating custom photo content is a challenging task and this is where I come in: imagine having access to a vast library of custom-tailored visual content that perfectly aligns with your brand’s identity and resonates with your target audience. Sounds too good to be true? It isn’t. This is why I created custom photo content subscriptions, allowing my clients to shift away from customer-generated photos that don’t meld with your brand, and allow you to embrace the opportunity to curate their visual assets over the course of 6 months or a year.
Jess Tonahill, formerly of Harper & Soul Provisions, is now a nutritional therapy practitioner. Jess has been a long-time client of mine and has always valued custom photography for her brands. When she originally reached out to me for new headshots for her new business venture, I pitched her one of my custom photo content subscriptions, envisioning the wide range of use she could get for marketing out of a mix of lifestyle content for her brand that would speak to her messaging. I recognized her need to visually communicate her approach to holistic wellness and that with custom imagery she could establish a consistent brand identity that would engage and inspire her target audience. By subscribing to a custom photo content service,
it gave her the wiggle room to ease into a marketing strategy over the next six months as she gets her business rolling, but with high-quality images that perfectly capture her philosophy, goals, and values.
With two sessions under us and two to go, Jess has been able to create a cohesive look for her brand, build an emotional connection with her audience, and convey her expertise in a visually compelling way. The result? Increased brand recognition, improved engagement across social media platforms, and a substantial boost in online presence.
Custom photo content subscriptions provide brands like Jess Tonahill with a unique opportunity to tailor their visual content specifically to their target audience. This level of customization allows brands to create visuals that resonate with their audience on a deeper level, forging a stronger connection and driving engagement.
Custom Photo Content Subscription Process
When a client subscribes to a custom photo content subscription, I’m here to help every step of the way. First of all, we want to collectively sit down and understand your target audience. This includes demographic information, interests, preferences, and values. Second, we’re going to look at your goals for the length of time that you’ve subscribed for: are you just starting out and we need a baseline library of images at your disposal? Do you have a specific marketing calendar we want images to align with copy for? Are there brand colors that we want to target? By taking all these things into consideration in our initial planning discussion, I am better prepared to create content that aligns with your expectations, captures your audience’s attention, and reflects the brand identity and personality you are looking to nail with a cohesive visual narrative like Jess’s.
Jess is a great example of a client that was able to identify her needs (I will take a little credit for some of these ideas 😉), allowing us to create a library of marketing images and content that really represent her holistic wellness approach, will resonate with health-conscious individuals seeking a natural and balanced approach to nutritional health, and, ultimately all tie together with her brand colors and identity in an incredibly cohesive way. I’m proud that Jess was the first client to sign up for a custom photo content subscription and that we’ve been so incredibly successful in allowing her to connect with her target audience in really really really ridiculously good looking way, ultimately fostering trust and engagement.
By leveraging a custom photo content subscription through me, we’re going to tailor visual content to your target audience. Regardless of your location, these subscriptions are available to you: Lauren Lindley Photography is here to help you create visually stunning and impactful content. If you’re ready to create a powerful visual experience that speaks directly to the hearts and minds of your customers, reach out today!