If you're a small business or entrepreneur looking to maximize your marketing content, it's easy to get overwhelmed with the process of planning, creating and fulfilling your image content dreams. Never fear though - I am here with a few suggestions on how to simplify the process! Here's how to plan for your small business branding session with these tips.
You’ve rebranded your business logo, photos, and maybe even your business strategy. But have you considered the backdoor ways of getting more exposure? Search engine optimization (SEO) isn’t as scary as it sounds. Simply put, if you want to be discovered, there are ways for you to increase your chances of being found. Enter SEO. Here are some super easy tips for how to get more exposure on your business site that you can use starting today!
It’s that time of year again when we feel the urge to make a New Year’s resolution. Whether it’s for personal or business growth, we should take time to think about how we decide on these goals. According to Forbes, only 20% of resolutions actually make it past February. What makes a resolution more successful than another? For starters, being realistic. As a goal oriented person that's always interested in my own growth, both personally and professionally, I'm here with some tips and suggestions for how to set intentions for your business in the new year.
As humans, we often inflate our perceived ability to multitask. Our brains actually suffer when we start task switching and our productivity suffers. Stay productive at work with these five simple tips that will keep you from ineffectively task switching throughout your day.
At the peak of the pandemic, at least 42% of the U.S. workforce was working from home. Although some businesses have chosen to bring employees back to the workplace, working from home is the new norm for many. If that’s you, but this new norm doesn’t feel so normal, read these helpful tips for balancing work and life from home.
Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.
While I pride myself on making our sessions easy-going and fun, it’s also important that you do some self-love legwork before your session. Why? I may take incredible photos and make you look really good but I'm not magic: I can’t make you love yourself. I can't help someone like their photos when they are being extra critical of the way they look. So woo girl, need to kick off your shoes, take a deep breath, time to focus on you: here are five self-love practices that will get you feeling confident in your skin and prepared for your photography session.
Custom brand photos are an opportunity for a professional photographer to capture your business and its offerings in all of its unique ways. Stock photos aren’t personal to your business: they don’t accurately reflect what your business has to offer, simply because they weren’t created for your business or with your business in mind. Oftentimes these photos are dated, staged/posed, and don’t capture the audience you’re looking for. Not to mention, it can be time-consuming to sift through millions of photos. More reasons why you should stop using stock photos and how to elevate your brand with custom imagery here!
By now you’ve hopefully booked your branded photo session with me (and if not, get on that). We’ll spend our session thoughtfully capturing photos of the best features of your business—the people and products that make your business unique. We’ve already discussed what your business goals are and how your branded photo collection can help you achieve them. You're ready to boost your social media presence, but now what?
Burnout in photography is real. It's hard to create boundaries when your office is in your living room. While I know a few business-savvy photographers with killer experience and sales tactics, the majority of photographers I've befriended or met over the years consider themselves creatives, through-and through. The end result: a ton of small business owners barely keeping their businesses about water. I’m going to cover how you can start selling smarter, not harder, so that you can truly enjoy running your photography business—not running your sanity into the ground.
Nailing down the perfect packages to offer your clients doesn’t have to be rocket science. As a photographer, you offer way more than just awesome photos, and crafting packages that value your talent and expertise is the best way to draw in your ideal clients. Here are a few things for creatives to consider when putting together packages that work for both you and your clients. In other words, sell smarter, not harder y'all.
I'm a photographer who promises to cuss only three times in front of your grandma, will throw back tequila shots with you at the end of the night on your dance floor, sends koozies to all my clients, and isn't afraid to tell your Aunt Myra no. My ideal client is adventurous and laid back. They are backyard BBQ-ing whiskey drinking partiers that just want to celebrate their day with the people they love most. They value classic photography and those are 100% the kind of people I attract most often. How do YOU attract your ideal photography clients? Don't worry - this bitch is here to help.