By now you’ve hopefully booked your branded photo session with me (and if not, get on that). We’ll spend our session thoughtfully capturing photos of the best features of your business—the people and products that make your business unique. We’ve already discussed what your business goals are and how your branded photo collection can help you achieve them. You're ready to boost your social media presence, but now what?
Burnout in photography is real. It's hard to create boundaries when your office is in your living room. While I know a few business-savvy photographers with killer experience and sales tactics, the majority of photographers I've befriended or met over the years consider themselves creatives, through-and through. The end result: a ton of small business owners barely keeping their businesses about water. I’m going to cover how you can start selling smarter, not harder, so that you can truly enjoy running your photography business—not running your sanity into the ground.
Nailing down the perfect packages to offer your clients doesn’t have to be rocket science. As a photographer, you offer way more than just awesome photos, and crafting packages that value your talent and expertise is the best way to draw in your ideal clients. Here are a few things for creatives to consider when putting together packages that work for both you and your clients. In other words, sell smarter, not harder y'all.
I'm a photographer who promises to cuss only three times in front of your grandma, will throw back tequila shots with you at the end of the night on your dance floor, sends koozies to all my clients, and isn't afraid to tell your Aunt Myra no. My ideal client is adventurous and laid back. They are backyard BBQ-ing whiskey drinking partiers that just want to celebrate their day with the people they love most. They value classic photography and those are 100% the kind of people I attract most often. How do YOU attract your ideal photography clients? Don't worry - this bitch is here to help.
