3. Make the most of your captions.
Oftentimes, people look to social media to escape their present realities. Keep those captions short and sweet, and add humor where you can. It’s possible to remain lighthearted while still adhering to your brand voice—even if your brand voice is snarky. Need ideas? Make light of reviews or feedback people have given your business, a behind-the-scenes moment that reminds you of a product, or even an interactive question that gets your followers engaging with the post by using emojis. My preferred method? Get wine drunk and pre-plan those captions while you’re feeling your best!
4. Plan your posts ahead of time.
If you’re a small business, it’s likely that you don’t have a social media manager yet, but it’s still something you’ll want to take seriously. Having a cohesive and consistent social media presence is a necessary evil, even if it’s not your thing. Blocking out time on your schedule to create batches of planned social media posts is a way to save you time and headaches. Plus, it can be a fun outlet when you’re feeling the creative juices flowing. I recommend using Planoly (there is a free option, but the paid version is worth the expense), Later (free and great for novices), and Hootsuite ($49/mo, the more advanced catch-all).