To market yourself authentically, you gotta know what you’re selling. I’m not just talking about your photo packages, either. With your ideal client in mind, think about how you can market yourself on platforms where they’ll find you: your website, Facebook, and Instagram, to name a few.
Take time to craft compelling messages that clearly state what your clients can expect when they choose you. Be specific. I’m not just a wedding photographer, I’m a South Lake Tahoe-based photographer specializing in wedding photography, portraits and event, concert, travel and adventure photography. That being said, I’m a photographer who promises to cuss only three times in front of your grandma, will throw back tequila shots with you at the end of the night on your dance floor, sends koozies to all my clients, and isn’t afraid to tell your Aunt Myra no.
My ideal client is adventurous and laid back. They are backyard BBQ-ing whiskey drinking partiers that just want to celebrate their day with the people they love most. They value classic photography and those are 100% the kind of people I attract most often.