It is always more challenging, creatively speaking, to bring a new idea to fruition, as we recently did with this ad project for the Austin based office of Sensory Interactive, a design firm that designs and builds high-profile projects that range from master planning, to digital urban experiences, interactive exhibits, large format digital art, sports arena displays and urban spectacles such as those found in Las Vegas and Times Square. As a photographer, I would always rather photograph in new places than in the same locations repeatedly - it is more creatively inspiring to seek out inspiring backgrounds than to return to the same old standbys as you do when returning to the same locations again and again.  These challenges force you to trust in your experience, knowledge and ability to pull off a successful shoot. Read more about our design and my creative process as an Austin commercial photographer here.