3. Authentically showcase YOU
Getting personal is another authentic way to sell your packages. Show your clients what matters to you, how you spend your time, and what types of clients you enjoy working with most. If you give a portion of your income to charity, share this with your clients! People are happy to pay up when they’re receiving something and they know their money is going to a good cause. To be more specific, I do not believe in client gifts: a lot of photographers send out an expensive thank you gift for booking a wedding package. I believe very strongly in effective altruism and leveraging what little money I have to do the greatest good in the community I’m in. Instead of gifting expensive items, I give out homemade granola and instead use that money to make a donation in the name of my clients to a non-profit of my choice. Since the inception of my business, I have donated 3% of every dollar I make (this works out to be 10% of my profits) to my beneficiary for the year.
Since 2018, the Lake Tahoe Boys and Girls Club has been my non-profit beneficiary and I’m happy to say that over the course of running my tiny little one person owned business I’ve been able to donate over $30k to non-profits that are directly related to my clients.
Don’t need help creating photography packages? Just here for the photos or do you want more tips for creatives? Either way, I got ya covered!