Using custom photography in your marketing and advertising is the best way for any small business to showcase its products or services. By creating a consistent visual identity across all of your marketing materials, you establish trust with your target audience and ultimately, brand recognition. With a custom brand photography session, you are able to showcase the people, places, and experiences that are associated with your brand. A great example of this is work that I did with Seattle Gummy Company, which wanted to highlight the athletic activities that their target audience participates in combined with their brand colors.
By coordinating your custom brand photography session with your marketing plan, you can identify the types of images that are best going to promote the offers, events, and messages you are trying to engage your customers within the coming months. The images we create can be used to highlight the unique features or benefits of your products or services, which can help to convince customers to choose your business over your competitors.
Coordinating your marketing efforts with custom photography allows you to utilize a cohesive and consistent message with your images across a variety of different platforms, including your website, social media, email marketing, print ads, billboards, and more. In short – custom photography can be a powerful tool for your business, helping you to stand out, connect with customers, and drive conversions. Here are some tips to help you get the most out of your session and create images that you’ll be proud to show off.