Midtown Reno First Thursdays | Commercial Photography

By |November 15th, 2021|Commercial Photography|

I was really excited to partner with MidTown District of Reno to help create some advertising images for their brand new Midtown Reno First Thursdays. Midtown Reno First Thursdays is a way for the Midtown District to highlight all the fun MidTown retailers, services, bars and restaurants that make MidTown Reno so fantastic! On any given First Thursdays, you can catch a Pineapple Pedicab and get peddled around to all your favorite Reno haunts. I love Reno and I especially love MidTown Reno!

Update your headshot with these staple looks

By |October 25th, 2021|Commercial Photography|

If your current headshot is your college graduation photo or a poorly cropped photo from your cousin’s wedding three years ago, it’s time for an update. Before you pull out the pleated khaki pants and shoulder pads, take inventory. What are you trying to convey? Where will this photo be used? What kind of first impression are you wanting to make? Here are five looks to spark outfit inspo for your next branding or headshot session.

Branding Photography | Susan Hyatt and Friends

By |September 6th, 2021|Commercial Photography|

A branding photography session from the woods of Lake Tahoe that almost wasn't and lessons learned that sometimes the very jobs you are trying not to take are the ones that are actually the best fit. Otherwise titled, "You are the Most." Specifically, a reminder that you shouldn't be afraid to be yourself but also that you should be generous with your assumptions: something I often try to embody but sometimes forget.

How to help your employees prepare for their headshots

By |August 16th, 2021|Commercial Photography, Marketing, Tips, Tips for Creatives|

Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.

5 self-love practices for feeling confident in front of the camera

By |July 19th, 2021|Commercial Photography, Marketing, Tips for Creatives|

While I pride myself on making our sessions easy-going and fun, it’s also important that you do some self-love legwork before your session. Why? I may take incredible photos and make you look really good but I'm not magic: I can’t make you love yourself. I can't help someone like their photos when they are being extra critical of the way they look. So woo girl, need to kick off your shoes, take a deep breath, time to focus on you: here are five self-love practices that will get you feeling confident in your skin and prepared for your photography session.

Why you should stop using stock photos to promote your business

By |June 21st, 2021|Commercial Photography, Tips, Tips for Creatives|

Custom brand photos are an opportunity for a professional photographer to capture your business and its offerings in all of its unique ways. Stock photos aren’t personal to your business: they don’t accurately reflect what your business has to offer, simply because they weren’t created for your business or with your business in mind. Oftentimes these photos are dated, staged/posed, and don’t capture the audience you’re looking for. Not to mention, it can be time-consuming to sift through millions of photos. More reasons why you should stop using stock photos and how to elevate your brand with custom imagery here!

How branded photos boost your social media presence

By |May 24th, 2021|Commercial Photography, Marketing, Tips, Tips for Creatives|

By now you’ve hopefully booked your branded photo session with me (and if not, get on that). We’ll spend our session thoughtfully capturing photos of the best features of your business—the people and products that make your business unique. We’ve already discussed what your business goals are and how your branded photo collection can help you achieve them. You're ready to boost your social media presence, but now what?

Tahoe Marketing Photographer | Sugared

By |April 19th, 2021|Commercial Photography, Marketing|

If you want to attract your ideal customers, you need great photos to market yourself!  Sugared Salon in South Lake Tahoe was interested in a suite of images that allows them to represent their business authentically in a way that captures the essence of the salon.  Our priorities for their photoshoot were to capture the decor, interiors, staff and salon services in a way that would convey to customers what to expect upon arrival and during their experience. 

How to run your photography business like a pro, even without an MBA

By |April 12th, 2021|Commercial Photography, Education, Tips, Tips for Creatives|

Burnout in photography is real.  It's hard to create boundaries when your office is in your living room. While I know a few business-savvy photographers with killer experience and sales tactics, the majority of photographers I've befriended or met over the years consider themselves creatives, through-and through. The end result: a ton of small business owners barely keeping their businesses about water. I’m going to cover how you can start selling smarter, not harder, so that you can truly enjoy running your photography business—not running your sanity into the ground.

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