SXSW shouldn't need an introduction, but just in case you don't know me very well (or Austin), here's the short of it: SXSW is a ridiculously large ridiculously amazing festival held annually in Austin, Texas that attracts over 400,000 attendees from across the world. Its focus is large, wide, and all-encompassing, including but not limited to, innovation, technology, music, film, health, gaming, and more. If SXSW 2023 is your first rodeo and you're planning an activation, event, or happy hour to engage and interact with your target audience, I'm here to give you a little bit of advice from a photographer's perspective, regardless of the size of your event.
Using custom photography in your marketing and advertising is the best way for any small business to showcase its products or services. By creating a consistent visual identity across all of your marketing materials, you establish trust with your target audience and ultimately, brand recognition. The images we create can be used to highlight the unique features or benefits of your products or services, which can help to convince customers to choose your business over your competitors and allows you to utilize a cohesive and consistent message with your images across a variety of different platforms. Here are some tips to help you get the most out of your session and create images that you'll be proud to show off.
Volunteering brings happiness in a number of ways, but it should also be considered an excellent avenue for professional development. The next time you're looking for a way to expand your professional development opportunities, and looking to bring some happiness into your life, consider volunteering – you just might find that it's the most rewarding experience you've ever had. Here are all the reasons why.
Using LinkedIn for marketing doesn't have to be complicated: it's one of the best resources in social media for networking. LinkedIn is a great tool for connecting with existing clients and potential clients. Some of the easiest ways to engage on LinkedIn are by requesting endorsements and reviews from past clients (which show on your business page), allowing employees to claim your business as a workplace (this is how word-of-mouth works!), recruiting new talent by showing off your company culture, and following thought leaders in your industry (and re-sharing messages that resonate with your business). More ways to use LinkedIn to your advantage here!
As a corporate retreat and event professional photographer, I’ve captured both small business openings, concerts, and conferences with thousands of attendees. Most clients seek out professional photography for these events because they’ve seen the quality and versatility of the in-the-moment photos and have used the photos to grow their businesses, promote future events, and engage with their clients. Here are a number of reasons you should hire a professional photographer for your corporate retreat.
Want to live vicariously through Lauren? Then it's all about music y'all! Photos, stories and more from the Stone Family Field Trip with Allen Stone, Teddy Swims, Theo Katzman, Mac Ayres, and more at the Zephyr Lodge at Liberty Lake, outside of Spokane, Washington.
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your twitter account to your advantage.
Soccer Shots is an engaging youth soccer program for children between the ages of 2 and 8. Their message is powerful: to engage children in a fun way with age appropriate play that introduces them to fundamental soccer principles in a safe environment. They are in 200 different cities in North America, including Canada, and they are serious about training their coaches and staff to the highest level to offer an incredible level of service no matter where the location. They are a franchise based brand and their annual franchise owners convention and meeting was held this year at Palisades Tahoe (formerly Squaw Valley) in the Olympic Valley, just outside Truckee, CA. With two high profile keynote speakers they wanted to make sure they had quality images of the event to share for future conferences and events.
June Care Co's team was seeking a Bay Area lifestyle photographer that was "good with kids" for a half day Los Gatos lifestyle photography session that involved 20-25 kids and host moms. June Care Co needed brand lifestyle photography that they could use across all content streams to show off what they do, how they do it, and why it's special. Cue ME. This was an incredibly challenging, yet rewarding commercial job that I am proud to be a part of.
Arts and Recreation is an Austin based full service graphic design studio. While they service many local Austin brands that you may know and love, like Fresa's, Stubb's and Launderette, they were recently hired by Central Texas based snack company Good Call Foods to design and create their branding, packaging and merchandise. As a design firm, Arts & Rec understands the value of dynamic Austin lifestyle brand images. By telling your brand story in a complete and cohesive way, you are creating a unique and powerful impact that drives more sales. Not convinced? Check out their images and story to be swayed.
Branding and lifestyle photography is incredibly important in today’s incredibly competitive market. Stock photos no longer cut it, y’all. I was recently hired by Seattle Gummy Company, in conjunction with Austin-based marketing agency TBD Media, to capture Austin branding photography and lifestyle images that would help them cohesively tell their brand story through their social media channels.
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your facebook business pages to your advantage.