If you’re new to SXSW, you’re in for one of the most unique experiences of your life. This year, SXSW (pronounced South by Southwest or just “South By”) is March 11-20 in Austin, TX. That’s 10 jam-packed days of music, comedy, film, conference sessions, and networking. I know, it’s a lot. But here’s how you can make the most of it (coming from someone who’s attended as an Austin event photographer almost 10 times).