Branding and lifestyle photography is incredibly important in today’s incredibly competitive market. Stock photos no longer cut it, y’all. I was recently hired by Seattle Gummy Company, in conjunction with Austin-based marketing agency TBD Media, to capture Austin branding photography and lifestyle images that would help them cohesively tell their brand story through their social media channels.
Kickstart your business’ social media presence and get the most out of the business marketing tools at your disposal. Although it may seem overwhelming to add more things to your plate, social media can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives and in this post we'll focus on utilizing your facebook business pages to your advantage.
Kickstart your business’ social media presence is with instagram and although it may seem overwhelming to add more things to your plate, instagram can be a valuable tool to help customers get your personality, engage with you authentically and remind them of your value in their lives.
If you're a small business or entrepreneur looking to maximize your marketing content, it's easy to get overwhelmed with the process of planning, creating and fulfilling your image content dreams. Never fear though - I am here with a few suggestions on how to simplify the process! Here's how to plan for your small business branding session with these tips.
You’ve rebranded your business logo, photos, and maybe even your business strategy. But have you considered the backdoor ways of getting more exposure? Search engine optimization (SEO) isn’t as scary as it sounds. Simply put, if you want to be discovered, there are ways for you to increase your chances of being found. Enter SEO. Here are some super easy tips for how to get more exposure on your business site that you can use starting today!
Stop using stock photography to promote your business and let's work together to create custom brand photography that will elevate your business. A strong portfolio equals more customers and helps you have a streamlined look when you promote your business. Want more inspiration? Here's a great example from Sensory Interactive in Austin, TX of why you need custom brand photos and lifestyle brand photography to boost your social media presence.
Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.
While I pride myself on making our sessions easy-going and fun, it’s also important that you do some self-love legwork before your session. Why? I may take incredible photos and make you look really good but I'm not magic: I can’t make you love yourself. I can't help someone like their photos when they are being extra critical of the way they look. So woo girl, need to kick off your shoes, take a deep breath, time to focus on you: here are five self-love practices that will get you feeling confident in your skin and prepared for your photography session.
If you want to attract your ideal customers, you need great photos to market yourself! Sugared Salon in South Lake Tahoe was interested in a suite of images that allows them to represent their business authentically in a way that captures the essence of the salon. Our priorities for their photoshoot were to capture the decor, interiors, staff and salon services in a way that would convey to customers what to expect upon arrival and during their experience.
It is always more challenging, creatively speaking, to bring a new idea to fruition, as we recently did with this ad project for the Austin based office of Sensory Interactive, a design firm that designs and builds high-profile projects that range from master planning, to digital urban experiences, interactive exhibits, large format digital art, sports arena displays and urban spectacles such as those found in Las Vegas and Times Square. As a photographer, I would always rather photograph in new places than in the same locations repeatedly - it is more creatively inspiring to seek out inspiring backgrounds than to return to the same old standbys as you do when returning to the same locations again and again. These challenges force you to trust in your experience, knowledge and ability to pull off a successful shoot. Read more about our design and my creative process as an Austin commercial photographer here.
