Why you should stop using stock photos to promote your business

By |June 21st, 2021|Commercial Photography, Tips, Tips for Creatives|

Custom brand photos are an opportunity for a professional photographer to capture your business and its offerings in all of its unique ways. Stock photos aren’t personal to your business: they don’t accurately reflect what your business has to offer, simply because they weren’t created for your business or with your business in mind. Oftentimes these photos are dated, staged/posed, and don’t capture the audience you’re looking for. Not to mention, it can be time-consuming to sift through millions of photos. More reasons why you should stop using stock photos and how to elevate your brand with custom imagery here!

How branded photos boost your social media presence

By |May 24th, 2021|Commercial Photography, Tips, Tips for Creatives|

By now you’ve hopefully booked your branded photo session with me (and if not, get on that). We’ll spend our session thoughtfully capturing photos of the best features of your business—the people and products that make your business unique. We’ve already discussed what your business goals are and how your branded photo collection can help you achieve them. You're ready to boost your social media presence, but now what?

How to run your photography business like a pro, even without an MBA

By |April 12th, 2021|Commercial Photography, Education, Tips, Tips for Creatives|

Burnout in photography is real.  It's hard to create boundaries when your office is in your living room. While I know a few business-savvy photographers with killer experience and sales tactics, the majority of photographers I've befriended or met over the years consider themselves creatives, through-and through. The end result: a ton of small business owners barely keeping their businesses about water. I’m going to cover how you can start selling smarter, not harder, so that you can truly enjoy running your photography business—not running your sanity into the ground.

Creating photography packages that work for you and your clients

By |March 8th, 2021|Tips, Tips for Creatives|

Nailing down the perfect packages to offer your clients doesn’t have to be rocket science. As a photographer, you offer way more than just awesome photos, and crafting packages that value your talent and expertise is the best way to draw in your ideal clients. Here are a few things for creatives to consider when putting together packages that work for both you and your clients. In other words, sell smarter, not harder y'all.

So you think you want candid photos?

By |February 22nd, 2021|Family Portrait, Tips|

If you or your clients have requested “candid” photos, this one’s for you. When we think of candid photos, we think of the perfectly relaxed, comfortable, effortlessly beautiful people laughing or looking at each other, as if they never knew the camera was there. And it’s cute to think these photos are actually candid, but they’re not (sorry to burst your bubble). When clients request those staple “candids,” it’s more than just showing up and randomly catching the perfect frame–there’s a lot that goes into the perfect “candid”: lighting, posing, and more.  It's my job to make you look effortless and at ease and that takes just a little bit of work.

Planning a Lake Tahoe microwedding or elopement?

By |January 18th, 2021|Elopement, Tips, wedding, Wedding Planning|

It’s no surprise that couples who have moved (either by law or by choice) their wedding dates are looking to elopement and microwedding options, especially around Lake Tahoe. Still not sure what’s the best fit for your day? Here are some tips for planning your elopement or micro wedding, whether you’re planning far ahead or scrambling last minute.

Gifting Prints for the Holidays

By |November 23rd, 2020|Family Portrait, Portrait, Tips, wedding|

You don’t have to be the Leslie Knope of gift giving to nail it this holiday season. Photo prints are arguably the easiest and most affordable gifts to give, especially for the people who have it all. Gifting prints for the holidays should ease your stress and I'm here to make it extra easy on you and tell you how to choose the best photos to gift and some of my favorite places to buy them.

Downsizing Wedding Expectations without Downsizing Excitement

By |July 27th, 2020|Elopement, Tips, wedding, Wedding Planning|

In the face of a global pandemic, many couples are having to make difficult choices regarding the days they have, in some cases, spent their lives or at least the last year or two, dreaming about. As wedding vendors, we are incredibly aware of how difficult these decisions have been for folks as they also directly affect our livelihoods. Downsizing your wedding expectations without downsizing your excitement is possible, I promise! Head here for some suggestions on reframing your expectations but not minimizing your joy.

Preparing for a low stress family portrait session

By |July 13th, 2020|Family Portrait, Tips|

Weddings are my jam, but I love getting breaks from them to take family portraits. There isn’t a single season or time of year that’s the best time to get your family portraits taken (especially in Tahoe, but I travel, too!). It’s not about when you show up to get your photos taken, but how you show up. Here are a few, low-stress ways you can prepare for a smooth family portrait session.

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