Arts and Recreation is an Austin based full service graphic design studio. While they service many local Austin brands that you may know and love, like Fresa's, Stubb's and Launderette, they were recently hired by Central Texas based snack company Good Call Foods to design and create their branding, packaging and merchandise. As a design firm, Arts & Rec understands the value of dynamic Austin lifestyle brand images. By telling your brand story in a complete and cohesive way, you are creating a unique and powerful impact that drives more sales. Not convinced? Check out their images and story to be swayed.
Branding and lifestyle photography is incredibly important in today’s incredibly competitive market. Stock photos no longer cut it, y’all. I was recently hired by Seattle Gummy Company, in conjunction with Austin-based marketing agency TBD Media, to capture Austin branding photography and lifestyle images that would help them cohesively tell their brand story through their social media channels.
You’ve rebranded your business logo, photos, and maybe even your business strategy. But have you considered the backdoor ways of getting more exposure? Search engine optimization (SEO) isn’t as scary as it sounds. Simply put, if you want to be discovered, there are ways for you to increase your chances of being found. Enter SEO. Here are some super easy tips for how to get more exposure on your business site that you can use starting today!
Stop using stock photography to promote your business and let's work together to create custom brand photography that will elevate your business. A strong portfolio equals more customers and helps you have a streamlined look when you promote your business. Want more inspiration? Here's a great example from Sensory Interactive in Austin, TX of why you need custom brand photos and lifestyle brand photography to boost your social media presence.
It’s that time of year again when we feel the urge to make a New Year’s resolution. Whether it’s for personal or business growth, we should take time to think about how we decide on these goals. According to Forbes, only 20% of resolutions actually make it past February. What makes a resolution more successful than another? For starters, being realistic. As a goal oriented person that's always interested in my own growth, both personally and professionally, I'm here with some tips and suggestions for how to set intentions for your business in the new year.
As humans, we often inflate our perceived ability to multitask. Our brains actually suffer when we start task switching and our productivity suffers. Stay productive at work with these five simple tips that will keep you from ineffectively task switching throughout your day.
I was really excited to partner with MidTown District of Reno to help create some advertising images for their brand new Midtown Reno First Thursdays. Midtown Reno First Thursdays is a way for the Midtown District to highlight all the fun MidTown retailers, services, bars and restaurants that make MidTown Reno so fantastic! On any given First Thursdays, you can catch a Pineapple Pedicab and get peddled around to all your favorite Reno haunts. I love Reno and I especially love MidTown Reno!
If your current headshot is your college graduation photo or a poorly cropped photo from your cousin’s wedding three years ago, it’s time for an update. Before you pull out the pleated khaki pants and shoulder pads, take inventory. What are you trying to convey? Where will this photo be used? What kind of first impression are you wanting to make? Here are five looks to spark outfit inspo for your next branding or headshot session.
Yes, having employee headshots that contribute to a cohesive digital presence is amazing, but your employees are probably just stoked to be getting a new LinkedIn profile picture. Give them a heads-up about what kind of session we’ve discussed. In the past, they may have had a heavily corporate headshot experience, sitting in front of a green screen with their chin tucked just-so. Hot take: Corporate headshots don’t have to be so...corporate and especially not when I'm involved! Here's how to help your employees prepare for their headshot session.
The new owners of Willowbrook Apple Farm had a lot on their hands: 3 kids, 2 full time jobs, home schooling, AND now, and then a pandemic hit. Said apple farm also came complete with some extra houseguests: a mini-pony, a mini-donkey, chickens, a couple of cats, a dog and the most recent addition: a pig named Delilah.
By now you’ve hopefully booked your branded photo session with me (and if not, get on that). We’ll spend our session thoughtfully capturing photos of the best features of your business—the people and products that make your business unique. We’ve already discussed what your business goals are and how your branded photo collection can help you achieve them. You're ready to boost your social media presence, but now what?
Whether you’re needing a new LinkedIn headshot or an entire suite of branded photos for your company site (or even a publication feature!), these tips will help you nail the vibe you’re going for. If you're wondering how to prepare for your headshot sessions, the most important piece of advice I give for professional business portraits comes down to one main thing: don’t wait until the last minute to prepare for your session! Give yourself time to find a couple outfits that you not only look good on you, but that feel good, too.